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~person:"Strebinger, Andreas"
~subject:"Conjoint analysis"
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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The journal of product & brand management
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 187-196)
.
1995
Persistent link: https://www.econbiz.de/10001316667
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