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~person:"Swoboda, Bernhard"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
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Retail trade
30
Consumer behaviour
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27
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16
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Swoboda, Bernhard
Elsner, Stefan
2
Pennemann, Karin
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Sinning, Carolina
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Foscht, Thomas
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Maloles, Cesar
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Schlüter, Andrea
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European retail research
3
Journal of business research : JBR
1
Journal of fashion marketing and management
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Journal of international marketing
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Management international review : MIR ; journal of international business
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
4
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
5
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
6
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
7
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
8
Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard
;
Foscht, Thomas
;
Maloles, Cesar
; …
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 406-430
Persistent link: https://www.econbiz.de/10003881580
Saved in:
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