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~person:"Töytäri, Pekka"
~subject:"Betriebliche Wertschöpfung"
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Search: subject:"Business-to-business marketing"
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Betriebliche Wertschöpfung
B-to-B-Marketing
2
Business-to-business marketing
2
Customer value
2
Kundenwert
2
Value creation
2
Capability approach
1
Capability-Ansatz
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Organisational capabilities
1
Sales process
1
Selling
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Value proposition
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Value-based selling
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Verkauf
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Töytäri, Pekka
Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
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Jacob, Frank
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Lindgreen, Adam
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Obloj, Tomasz
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Aarikka-Stenroos, Leena
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Baumann, Jasmin
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Boha, Julian
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Bonnemeier, Sebastian
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Cabiddu, Francesca
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Ehret, Michael
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Elgeti, Laura
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Fließ, Sabine
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Frow, Pennie
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Gil Saura, Irene
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Günther, Armin
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Haase, Michaela
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He, Jiaxun
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Hilton, Toni
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Jalkala, Anne
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Johansson, Magnus
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Julkunen, Saara
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Koponen, Jonna
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Liozu, Stephan
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Narus, James A.
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Nätti, Satu
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Parker, Geoffrey
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Parvinen, Petri
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Payne, Adrian
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Rajala, Risto
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Terho, Harri
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Ulaga, Wolfgang
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Watanabe, Yoshiaki
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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1
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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2
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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