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~person:"Taube, Markus"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
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Search: "Swoboda, Bernhard"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
2
Ausländisch
1
Brand management
1
China
1
Corporate reputation
1
Counterfeit
1
Cross-cultural management
1
Firmenimage
1
Foreign
1
Interkulturelles Management
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Markenführung
1
Product counterfeiting
1
Produktpiraterie
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Retail trade
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adaptation-level theory
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cross-cultural research
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purchase intention
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theory of reasoned action
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Taube, Markus
Swoboda, Bernhard
75
Foscht, Thomas
21
Schramm-Klein, Hanna
18
Morschett, Dirk
12
Elsner, Stefan
8
Rudolph, Thomas
5
Schnedlitz, Peter
5
Pennemann, Karin
4
Weindel, Julia
4
Zentes, Joachim
4
Maloles, Cesar
3
Morbe, Lukas
3
Schwarz, Sandra
3
Berg, Bettina
2
Chia, Swee-lim
2
Dabija, Dan Cristian
2
Fränzel, Nils
2
Hirschmann, Johannes
2
Hälsig, Frank
2
Olejnik, Edith
2
Schloffer, Judith
2
Winters, Amelie
2
Anderer, Michael
1
Cliquet, Gérard
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Dabija, Christian
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Dabija, Dan-Cristian
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Ernstreiter, Karin
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Flecker, Johannes
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Grzeskowiak, Stephan
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Haelsig, Frank
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Jacobs, Nele
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Janz, Markus
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Neus, Florian
1
Pop, Nicolae A.
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Pop, Nicolae Al
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Schlüter, Andrea
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Schu, Matthias
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European retail research
1
Journal of international marketing
1
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ECONIS (ZBW)
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Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
European retail research
27
(
2013
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10010348466
Saved in:
2
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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