//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tybout, Alice M."
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
7
Markenführung
7
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
1
Brand architecture
1
Brand extension
1
Competitive strategy
1
Crisis management
1
Krisenmanagement
1
Markenarchitektur
1
Markentransfer
1
Relationship marketing
1
USA
1
United States
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
7
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
7
Author
All
Tybout, Alice M.
Esch, Franz-Rudolf
69
Burmann, Christoph
34
Baumgarth, Carsten
29
Meffert, Heribert
21
Ahlert, Dieter
17
Bauer, Hans H.
16
Keller, Kevin Lane
15
Bruhn, Manfred
14
King, Stephen
14
Strödter, Kristina
14
Fischer, Alexander
13
Fournier, Susan
13
Sattler, Henrik
13
Meyer, Anton
12
Langner, Tobias
11
Michael, Bernd M.
10
Park, C. Whan
10
Bekmeier-Feuerhahn, Sigrid
9
Binckebanck, Lars
9
Calder, Bobby J.
9
Schmitt, Bernd
9
Tomczak, Torsten
9
Fantapié Altobelli, Claudia
8
Hartmann, Kerstin
8
Huber, Frank
8
Kilian, Karsten
8
Knörle, Christian
8
MacInnis, Deborah J.
8
Nufer, Gerd
8
Woisetschläger, David
8
Adeola, Ogechi
7
Bald, Thorsten
7
Berndt, Ralph
7
Beverland, Michael B.
7
Förster, Kati
7
Herrmann, Andreas
7
Schweiger, Günter
7
Baetzgen, Andreas
6
Gierl, Heribert
6
more ...
less ...
Published in...
All
Kellogg on marketing
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kellogg on advertising & media : the Kellogg School of Management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
Saved in:
2
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
3
Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
Saved in:
4
Developing a compelling brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 73-91)
.
2010
Persistent link: https://www.econbiz.de/10008664286
Saved in:
5
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
6
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
Saved in:
7
Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle
;
Tybout, Alice M.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 159-177)
.
2008
Persistent link: https://www.econbiz.de/10003755910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->