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~person:"Ulkuniemi, Pauliina"
~type_genre:"Fallstudie"
~type_genre:"Government document"
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Ulkuniemi, Pauliina
Bruhn, Manfred
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International journal of services and operations management
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The journal of business & industrial marketing
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Creating value for the business service buyer through modularity
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
International journal of services and operations management
8
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10008907217
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2
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
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