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~person:"Vashisht, Devika"
~subject:"Advertising effects"
~subject:"Marketing management"
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Advertising effects
Marketing management
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7
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Advergames
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Cognition
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Game theory
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Vashisht, Devika
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Jerath, Kinshuk
13
Sayedi, Amin
13
Lewis, Randall A.
11
Russo, Antonio
11
Dwivedi, Yogesh Kumar
10
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Pelsmacker, Patrick de
9
Smith, Katherine Taken
9
Bellman, Steven
8
Chaffey, Dave
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D'Annunzio, Anna
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Hudders, Liselot
8
Johnson, Garrett A.
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Ko, Eunju
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Pauwels, Koen
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Penta, Antonio
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Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Brettel, Malte
7
Chintagunta, Pradeep K.
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Yang, Yanwu
7
Bart, Yakov
6
Bauer, Hans H.
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
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International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
4
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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