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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
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All
ECONIS (ZBW)
9
OLC EcoSci
1
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
5
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
6
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
7
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
Saved in:
8
The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market
Polo, Yolanda
;
Sese, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009289866
Saved in:
9
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
10
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Saved in:
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