//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Viswanathan, Madhu"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"numeracy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Analphabetismus
10
Illiteracy
10
Consumer behaviour
8
Konsumentenverhalten
8
Subsistence economy
5
Subsistenzwirtschaft
5
USA
4
United States
4
Product information
3
Produktinformation
3
Experiment
2
marketplace literacy
2
Climate change
1
Feldforschung
1
Field research
1
Food packaging
1
India
1
Indien
1
Klimawandel
1
Lebensmittelverpackung
1
Lower class
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Nachhaltige Entwicklung
1
Perception
1
Qualitative Methode
1
Qualitative method
1
Sustainable development
1
Tansania
1
Tanzania
1
Unterschicht
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
bottom-up
1
bottom-up approach
1
climate change
1
consumer well-being
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
10
Author
All
Viswanathan, Madhu
Baten, Jörg
24
Basu, Kaushik
19
Becker, Sascha O.
17
Blunch, Niels-Hugo
14
Cinnirella, Francesco
11
A'Hearn, Brian
10
Lee, Travis
9
McNally, Sandra
9
Denny, Kevin
8
Riddell, William Craig
8
Verner, Dorte
8
Baliamoune-Lutz, Mina
7
Green, David A.
7
Loeb, Susanna
7
Vignoles, Anna
7
Cappelli, Gabriele
6
Chaudhary, Latika
6
Delfino, Alexia
6
Lefebvre, Pierre
6
Narayan, Ambar
6
Nuvolari, Alessandro
6
Ohinata, Asako
6
Ravallion, Martin
6
Viarengo, Martina
6
Woessmann, Ludger
6
Atal, Vidya
5
Boppart, Timo
5
Chiswick, Barry R.
5
Ciccarelli, Carlo
5
Falkinger, Josef
5
Gray, John
5
Ksoll, Christopher
5
Lusardi, Annamaria
5
Machin, Stephen
5
Miller, Paul W.
5
Nguyen, Ha
5
Pal, Sarmistha
5
Patrinos, Harry Anthony
5
Sacerdote, Bruce
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
2
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
3
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
4
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
5
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
6
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
7
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
8
Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu
;
Harris, James
-
2001
Persistent link: https://www.econbiz.de/10001585434
Saved in:
9
Effects of Illiteracy and Innumeracy on Consumer Behavior : The Dark Side of Consumer Decision-Making
Viswanathan, Madhu
;
Harris, James
-
2001
Skills associated with literacy and
numeracy
carry important implications for consumers. However, past research on …
Persistent link: https://www.econbiz.de/10014135583
Saved in:
10
Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu
;
Harris, James
-
2000
Persistent link: https://www.econbiz.de/10001534250
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->