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~person:"Wagner, Sandra-Nadine"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Graue Literatur"
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Wagner, Sandra-Nadine
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens : eine Metaanalyse der Selbstkongruenzforschung
Bauer, Hans H.
;
Mäder, Ralf
;
Wagner, Sandra-Nadine
-
2005
Persistent link: https://www.econbiz.de/10003265625
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