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~person:"Walters, David"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Walters, David
Burgelman, Robert A.
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1
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
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2
Differentiation and value strategy : issues for the marketing/operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000973433
Saved in:
3
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000622215
Saved in:
4
Differentiation and value strategy : issues for the marketing operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
5
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
Saved in:
6
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000601825
Saved in:
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