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~person:"Wang, Cheng Lu"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand management
11
Markenführung
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
China
5
Designation of origin
5
Brand
4
Markenartikel
4
Brand loyalty
3
Cultural identity
3
Kulturelle Identität
3
Markentreue
3
Customer retention
2
Developing countries
2
Emerging economies
2
Emotion
2
Entwicklungsländer
2
Kundenbindung
2
Markenpolitik
2
Marketingmanagement
2
Membership
2
Mitgliedschaft
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
2
Schwellenländer
2
Sport organization
2
Sportorganisation
2
1975-2008
1
Advertising effects
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
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Brand equity
1
Brand local iconness
1
Brand memory
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English
5
Author
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Wang, Cheng Lu
Diamantopoulos, Adamantios
14
Papadopoulos, Nicolas G.
9
Bruwer, Johan
8
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Phau, Ian
7
Pike, Steven
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Klein, Kristina
6
Melewar, T. C.
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Andéhn, Mikael
5
Cai, Liping A.
5
De Nisco, Alessandro
5
Higgins, David M.
5
Lopez, Carmen
5
Merunka, Dwight
5
Samiee, Saeed
5
Völckner, Franziska
5
Zdravkovic, Srdan
5
Aiello, Gaetano
4
Alvarez, Maria D.
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
Feige, Stephan
4
Fishman, Arthur
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Jin, Byoungho
4
Josiassen, Alexander
4
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Brand management in emerging markets : theories and practice
1
Business, finance and economics of China
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
Journal of business research : JBR
1
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ECONIS (ZBW)
5
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1
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
2
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
3
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
4
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
5
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
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