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~person:"Wiedmann, Klaus-Peter"
~person:"Woodside, Arch G."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
114
Konsumentenverhalten
114
Deutschland
28
Germany
28
Brand management
25
Markenführung
25
Luxury goods
21
Luxusgüter
21
Brand image
18
Markenimage
18
Verbraucherverhalten
18
Marketing
14
Relationship marketing
12
Brand
11
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Marktforschung
10
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Theory
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Marketing management
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Perception
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Dienstleistungsqualität
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Gastgewerbe
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Wiedmann, Klaus-Peter
Woodside, Arch G.
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Schriftenreihe Marketing, Management
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
The journal of brand management : an international journal
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
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1
Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid
;
Hammami, Samiha Mjahed
;
Veríssimo, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle
(
ed.
);
Chen, Po-Ju
(
ed.
); …
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
6
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
7
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
8
Vertriebsmanagement im Finanzdienstleistungssektor : Erfolgsfaktoren und Gestaltungsaspekte unter Berücksichtigung der Zielgruppe Senioren
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Milicevic, Ljubo
-
2007
Persistent link: https://www.econbiz.de/10003438715
Saved in:
9
Kundenrückgewinnung im Finanzdienstleistungsbereich : Ansatzpunkte und Gestaltungsperspektiven für ein Direktmarketing-Konzept
Wiedmann, Klaus-Peter
-
2006
Persistent link: https://www.econbiz.de/10014005488
Saved in:
10
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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