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~person:"Wiese, Melanie"
~subject:"Social network"
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Social network
Consumer behaviour
5
Facebook
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Soziales Netzwerk
3
Advertising
2
Advertising effects
2
Confidence
2
Vertrauen
2
Werbewirkung
2
Werbung
2
trust
2
Attitudes
1
Behavior
1
Brand management
1
Brands
1
Cluster analysis
1
Clusteranalyse
1
Data protection
1
Datenschutz
1
F-commerce
1
Innovation adoption
1
Innovationsakzeptanz
1
Markenführung
1
Online retailing
1
Online-Handel
1
Perception
1
S-commerce
1
Social commerce
1
Social network advertising
1
Social networking advertising (SNA)
1
Social norm
1
Social relations
1
Soziale Beziehungen
1
Soziale Norm
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TAM
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Wiese, Melanie
Sabatini, Fabio
7
Sarracino, Francesco
5
Nobre, Helena
4
Bailey, Michael
3
Cao, Ruiqing
3
James, Tabitha L.
3
Kuchler, Theresa
3
Stroebel, Johannes
3
Wallace, Linda G.
3
Warkentin, Merrill
3
Antoci, Angelo
2
Becker, Kip
2
Bonelli, Laura
2
Buttle, Francis A.
2
Groeger, Lars
2
Göttel, Vincent
2
Hinz, Oliver
2
Klepek, Martin
2
Mariadoss, Babu John
2
Mayol, Alexandre
2
Paglieri, Fabio
2
Pakura, Stefanie
2
Pénard, Thierry
2
Reggiani, Tommaso
2
Reynolds, Dennis
2
Spann, Martin
2
Stern, Tziporah
2
Wirtz, Bernd W.
2
Abbas, Syed Muhammad Ali
1
Abosag, Ibrahim
1
Akareem, Husain Salilul
1
Al-Nuemat, Ahmed
1
Ali, Nazakat
1
Amabile, Sara
1
Andrews, Lynda
1
Au, Shiu-Yik
1
Ayyash, Mohannad Moufeed
1
Azam, Akbar
1
Azar, Sana
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International journal of business information systems : IJBIS
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
3
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1
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
2
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
3
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
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