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~person:"Wiese, Melanie"
~subject:"trust"
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trust
Consumer behaviour
5
Facebook
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Social network
3
Soziales Netzwerk
3
Advertising
2
Advertising effects
2
Confidence
2
Vertrauen
2
Werbewirkung
2
Werbung
2
Attitudes
1
Behavior
1
Brand management
1
Brands
1
Cluster analysis
1
Clusteranalyse
1
Data protection
1
Datenschutz
1
F-commerce
1
Innovation adoption
1
Innovationsakzeptanz
1
Markenführung
1
Online retailing
1
Online-Handel
1
Perception
1
S-commerce
1
Social commerce
1
Social network advertising
1
Social networking advertising (SNA)
1
Social norm
1
Social relations
1
Soziale Beziehungen
1
Soziale Norm
1
TAM
1
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Wiese, Melanie
Sabatini, Fabio
6
Sarracino, Francesco
4
Antoci, Angelo
2
Bonelli, Laura
2
Paglieri, Fabio
2
Akareem, Husain Salilul
1
Baharum Baharudin
1
Chang, Wen-Jung
1
Chung, Yu-Chun
1
Hazari, Sunil
1
Islam, Jamid Ul
1
Liao, Shu-Hsien
1
Michael, Cayley
1
Nurul Akhmal Mohd Zulkefli
1
Rahman, Zillur
1
Reggiani, Tommaso
1
Reggiani, Tommaso G.
1
Sethna, Beheruz N.
1
Talpade, Salil
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International journal of business information systems : IJBIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
2
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Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
2
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
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