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~person:"Wu, Chia-Chi"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Viral marketing
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Virales Marketing
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Data Mining
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Consumer behaviour
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EC
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Electronic word-of-mouth (eWOM)
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Fake Review
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Wu, Chia-Chi
Van Den Bulte, Christophe
6
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Atayev, Atabek
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Buttle, Francis A.
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Libai, Barak
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Pinho, José Carlos
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Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
Predicting the influence of users' posted information for eWOM advertising in social networks
Chen, Yen-liang
;
Tang, Kwei
;
Wu, Chia-Chi
;
Jheng, Ru-Yun
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011349110
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