//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zaltman, Gerald"
~subject:"Beziehungsmarketing"
~subject:"Marketing theory"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketing theory
United States
Marketing
20
Economic history
7
Wirtschaftsgeschichte
7
Marketingtheorie
6
Gerald Zaltman
5
Scientists
5
USA
5
Wissenschaftler
5
Consumer behaviour
3
Konsumentenverhalten
3
Marktforschung
3
Sozialer Wandel
3
Theorie
3
Theory
3
Verbraucherverhalten
3
Consumer behavior
2
Market research
2
Marketing management
2
Marketingmanagement
2
Verbraucher
2
AGMS: Aggregate Marketing System
1
Absatz
1
Absatztheorie
1
Academia
1
Behavioral economics
1
Cognition
1
Cognitive science
1
Competition
1
Competitive advantage
1
Consumers
1
Creative thinking
1
Creativity
1
Data collection method
1
Denken
1
Development of marketing thought taskforce
1
Erhebungstechnik
1
History of economic thought
1
Ideas
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
5
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Sammlung
2
Language
All
English
7
Author
All
Zaltman, Gerald
Kotler, Philip
42
Bruhn, Manfred
17
Keller, Kevin Lane
16
Homburg, Christian
15
Sheth, Jagdish N.
14
Armstrong, Gary
13
Kuß, Alfred
13
Pepels, Werner
12
Layton, Roger A.
11
Tadajewski, Mark
11
Freiling, Jörg
10
Kleinaltenkamp, Michael
9
Kollmann, Tobias
9
Krohmer, Harley
8
Lamb, Charles W.
8
Meffert, Heribert
8
Opresnik, Marc Oliver
8
Schüller, Anne M.
8
Ferrell, Odies C.
7
Fink, Klaus-J.
7
Hair, Joseph F.
7
Hartley, Robert F.
7
Lehmann, Donald R.
7
Lindgreen, Adam
7
Malhotra, Naresh K.
7
McDaniel, Carl D.
7
Blythe, Jim
6
Boone, Louis E.
6
Dholakia, Nikhilesh
6
Fill, Chris
6
Fuchs, Gerhard
6
Grönroos, Christian
6
Hanssens, Dominique M.
6
Kilian, Thomas
6
Kurtz, David L.
6
Maclaran, Pauline
6
Malshe, Avinash
6
O'Malley, Lisa
6
Perreault, William D.
6
more ...
less ...
Published in...
All
Legends in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing management : MM
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Harbrace Series in Business and Economics
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
5
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
6
Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.
-
1991
Persistent link: https://www.econbiz.de/10011519625
Saved in:
7
Marketing : contributions from the behavioral sciences
Zaltman, Gerald
-
1965
Persistent link: https://www.econbiz.de/10011513244
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->