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~person:"Zaltman, Gerald"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
~subject:"United States"
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Zaltman, Gerald
Kotler, Philip
97
Bruhn, Manfred
31
Meffert, Heribert
31
Armstrong, Gary
30
Keller, Kevin Lane
23
Kerin, Roger A.
23
Homburg, Christian
21
Pepels, Werner
21
Kirchgeorg, Manfred
20
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19
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18
Kuß, Alfred
16
Baker, Michael John
15
Donnelly, James H.
15
Sheth, Jagdish N.
15
Unger, Fritz
13
Burmann, Christoph
12
Piercy, Nigel
12
Rudelius, William
12
Tomczak, Torsten
12
Aaker, David A.
11
Kleinaltenkamp, Michael
11
Krohmer, Harley
11
Vrontis, Demetris
11
Huber, Frank
10
Hutt, Michael D.
10
McDonald, Malcolm
10
Opresnik, Marc Oliver
10
Schüller, Anne M.
10
Speh, Thomas W.
10
Winkelmann, Peter
10
Adeola, Ogechi
9
Backhaus, Klaus
9
Boone, Louis E.
9
Doyle, Peter
9
Ferrell, Odies C.
9
Fuchs, Wolfgang
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Gbadamosi, Ayantunji
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Lindgreen, Adam
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Legends in marketing
2
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1
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1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The Harbrace Series in Business and Economics
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ECONIS (ZBW)
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1
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
5
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
6
Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.
-
1991
Persistent link: https://www.econbiz.de/10011519625
Saved in:
7
Marketing : contributions from the behavioral sciences
Zaltman, Gerald
-
1965
Persistent link: https://www.econbiz.de/10011513244
Saved in:
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