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~person:"Zaltman, Gerald"
~subject:"Beziehungsmarketing"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Beziehungsmarketing
United States
Verbraucherverhalten
Marketing
20
Economic history
7
Wirtschaftsgeschichte
7
Marketingtheorie
6
Gerald Zaltman
5
Scientists
5
USA
5
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5
Marketing theory
4
Consumer behaviour
3
Konsumentenverhalten
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Marktforschung
3
Sozialer Wandel
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Theorie
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Theory
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Consumer behavior
2
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Marketing management
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Marketingmanagement
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AGMS: Aggregate Marketing System
1
Absatz
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Absatztheorie
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Behavioral economics
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Consumers
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Zaltman, Gerald
Kotler, Philip
28
Bruhn, Manfred
17
Armstrong, Gary
13
Homburg, Christian
10
Foxall, Gordon R.
8
Schüller, Anne M.
8
Sheth, Jagdish N.
8
Fink, Klaus-J.
7
Hartley, Robert F.
7
Layton, Roger A.
7
Olson, Jerry C.
7
Wiedmann, Klaus-Peter
7
Fritz, Wolfgang
6
Fuchs, Gerhard
6
Grönroos, Christian
6
Kreutzer, Ralf T.
6
Land, Karl-Heinz
6
Malshe, Avinash
6
Perreault, William D.
6
Peter, Jerome Paul
6
Boone, Louis E.
5
Ferrell, Odies C.
5
Gbadamosi, Ayantunji
5
Gremler, Dwayne D.
5
Hollensen, Svend
5
Keller, Kevin Lane
5
Kurtz, David L.
5
Lakdawalla, Darius
5
Lindgreen, Adam
5
McCarthy, Edmund Jerome
5
O'Malley, Lisa
5
Opresnik, Marc Oliver
5
Parsons, Elizabeth
5
Payne, Adrian
5
Schiffman, Leon G.
5
Stauss, Bernd
5
Sundbo, Jon
5
Tadajewski, Mark
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Winkelmann, Peter
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Journal of marketing management : MM
1
Legends in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Harbrace Series in Business and Economics
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
2
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1
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
;
Zaltman, Lindsay H.
-
2008
Persistent link: https://www.econbiz.de/10004907623
Saved in:
4
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
5
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10004778944
Saved in:
6
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
7
Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.
-
1991
Persistent link: https://www.econbiz.de/10011519625
Saved in:
8
Marketing : contributions from the behavioral sciences
Zaltman, Gerald
-
1965
Persistent link: https://www.econbiz.de/10011513244
Saved in:
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