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~person:"Zbib, Imad J."
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
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Confectionery
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Zbib, Imad J.
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EuroMed journal of business
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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