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~person:"Zhou, Erfeng"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Consumer behaviour
Electronic Commerce
Fashion product
2
New style launching
2
Preismanagement
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Pricing decision
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Pricing strategy
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Two-period model
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Bekleidungsindustrie
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Börsenkurs
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Clothing industry
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Decision
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Entscheidung
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Fashion
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Konsumentenverhalten
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Mode
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New product development
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Preiswettbewerb
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Price competition
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Produktentwicklung
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Share price
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Zhou, Erfeng
Gou, Qinglong
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Zhang, Juzhi
3
Liang, Liang
2
Zhang, Ting
2
Chen, Liwen
1
Dai, Qi
1
Ge, Ling
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Huang, Zhimin
1
Huo, Jing
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Li, Susan
1
Liu, Chao
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Lu, Lihao
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Tang, Wansheng
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Tao, Zhiying
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Wu, Yaozhong
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Marketing decisions with reference price effect
Zhang, Juzhi
;
Zhou, Erfeng
;
Gou, Qinglong
;
Li, Susan
-
2014
Persistent link: https://www.econbiz.de/10010369869
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