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~source:"econis"
~subject:"Marketing management"
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Search: isPartOf:"Journal of Business Research"
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Marketing management
Konsumentenverhalten
1,957
Consumer behaviour
1,956
Innovation
870
Unternehmenserfolg
706
Firm performance
705
Relationship marketing
659
Beziehungsmarketing
657
Markenführung
602
Brand management
601
Innovationsmanagement
569
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568
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507
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504
Brand image
492
Markenimage
492
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467
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452
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425
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425
Entrepreneurship
406
Corporate social responsibility
381
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381
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Marketingmanagement
348
KMU
335
SME
334
Internet marketing
320
Online-Marketing
320
Strategisches Management
320
Multinationales Unternehmen
317
Transnational corporation
317
Strategic management
315
Customer satisfaction
302
Kundenzufriedenheit
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300
China
298
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Ko, Eunju
8
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6
Kim, Kyung Hoon
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Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
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Felix, Reto
2
Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
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Gierl, Heribert
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Guo, Huiling
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Gupta, Suraksha
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Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jenner, Thomas
2
Jeon, Byung Joo
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Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Madhavaram, Sreedhar
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Malshe, Avinash
2
Martin, Silvia L.
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Journal of business research : JBR
319
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
20
Global journal of business research : GJBR
9
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ECONIS (ZBW)
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
3
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
4
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
7
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
8
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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