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Customer-centric marketing strategies : tools for building organizational performance
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Market : review for marketing theory and practice
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World review of entrepreneurship, management and sustainable development
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The early days of Swatch: birth of the fast fashion watch business model
Drasković, Nikola
;
Marković, Milivoj
;
Petersen, Christian
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10011994755
Saved in:
2
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
3
The 4Cs of the Croatian public healthcare system : social marketing challenges at the dawn of EU accession
Drasković, Nikola
;
Valjak, Ana
- In:
World review of entrepreneurship, management and …
8
(
2012
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10009528994
Saved in:
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