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Rutherford, Brian N.
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3
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3
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Journal of marketing theory and practice
164
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OLC EcoSci
ECONIS (ZBW)
495
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1
Twenty years of the
Journal
of
Marketing
Theory
and
Practice
Polonsky, Michael Jay
;
Ringer, Allison
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10010029192
Saved in:
2
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10009884895
Saved in:
3
Research on smart shopper feelings : an extension
Bicen, Pelin
;
Madhavaram, Sreedhar
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10010159942
Saved in:
4
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Royne, Marla B.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10010159943
Saved in:
5
Circumventing traditional markets : an empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors
Wolf, Marco
;
McQuitty, Shaun
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 195-209
Persistent link: https://www.econbiz.de/10010159944
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6
Investigating the potential influence of the internet as a new socialization agent in context with other traditional socialization agents
Barber, Nelson A.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10010159945
Saved in:
7
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10010159946
Saved in:
8
The connubial relationship between market orientation and entrepreneurial orientation
Kwak, Hyokjin
;
Jaju, Anupam
;
Puzakova, Marina
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10010159947
Saved in:
9
A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu
;
Brown, James R.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10010159948
Saved in:
10
An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.
;
McDonald, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 331-339
Persistent link: https://www.econbiz.de/10010184648
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