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Search: "Pitt, Leyland F."
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84
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81
English
3
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Pitt, Leyland F.
79
Berthon, Pierre
26
Watson, Richard T.
14
Berthon, Pierre R.
12
Ewing, Michael T.
12
Morris, Michael H.
10
Nel, Deon
8
Caruana, Albert
6
Zinkhan, George M.
5
Hulbert, James M.
4
Leong, Elaine K.F.
4
Pitt, Leyland F
4
Campbell, Colin
3
Chakrabarti, Ronika
3
Heerden, Gene van
3
Kavan, C.Bruce
3
Parent, Michael
3
Akselsen, Sigmund
2
Bakkeland, Gunnar
2
Berthon, Jean-Paul
2
Chan, Anthony
2
Foreman, Susan K.
2
Page, Michael J.
2
Prinsloo, Melani
2
Sattari, Setayesh
2
Shapiro, Daniel
2
Spyropoulou, Stavroula
2
Vella, Joseph
2
Abratt, Russell
1
Barnes, Bradley R.
1
Bevelander, Diane
1
Bevelander, Dianne
1
Bromfield, Derek
1
Brown, Tom J.
1
Bussy, Nigel M.de
1
Capon, Noel
1
Coudounaris, Dafnis
1
Crittenden, Victoria L.
1
Crittenden, William F.
1
Dacin, Peter A.
1
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Business horizons
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
5
Journal of general management
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of managerial psychology
4
Marketing intelligence & planning
4
California management review : CMR
3
International journal of technology marketing : IJTMkt
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of marketing management : MM
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Information technology for development : an internat. journal
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing education : JME
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic management education : JSME
1
Kurswechsel : Zeitschrift für gesellschafts-, wirtschafts- und umweltpolitische Alternativen
1
Long range planning : LRP ; international journal of strategic management
1
MIT sloan management review
1
Management decision : MD
1
Management international review : mir ; journal of international business
1
Omega : the international journal of management science
1
Production planning & control : PPC
1
Sloan management review
1
The international journal of bank marketing : IJBM
1
The international journal of human resource management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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OLC EcoSci
ECONIS (ZBW)
153
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
BASE
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1
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10010098141
Saved in:
2
Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010152187
Saved in:
3
When outsourcing fragments: customer creativity and technological transmutations
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
Production planning & control : PPC
24
(
2013
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10010068247
Saved in:
4
Perceived performance, equity sensitivity and organisational commitment among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F
- In:
Journal of financial services marketing : JFSM
17
(
2012
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009973363
Saved in:
5
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10009960215
Saved in:
6
The effect of behavioural activation and inhibition on CRM adoption
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009825864
Saved in:
7
Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.
;
Sattari, Setayesh
;
Bevelander, Diane
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009911604
Saved in:
8
From whence it came: Understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael T
;
van Heerden, Gené
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-161
Persistent link: https://www.econbiz.de/10008878452
Saved in:
9
BRANDS - Brand Worlds: From Articulation to Integration
Berthon, Pierre
;
Pitt, Leyland F
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10008993724
Saved in:
10
THE FUTURE OF MARKETING RESEARCH - Tracking Back-Talk in Consumer-Generated Advertising: An Analysis of Two Interpretative Approaches
Campbell, Colin
;
Pitt, Leyland F
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-239
Persistent link: https://www.econbiz.de/10008993746
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