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~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
Newspaper
404
Zeitung
404
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144
Presseverlag
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67
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67
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36
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36
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34
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34
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31
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31
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Aufsatz in Zeitschrift
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Flath, David
2
Hawkins, Richard A.
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Knight, Brian G.
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1
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1
Athey, Susan
1
Beattie, Graham
1
Belk, Russell W.
1
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1
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1
Chiang, Chun-fang
1
Das, Madhusmita
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DeVaro, Jed
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Durante, Ruben
1
Gabszewicz, Jean Jaskold
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Grönlund, Mikko
1
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1
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1
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1
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1
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1
Puglisi, Riccardo
1
Rayp, Glenn
1
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1
Reuter, Jonathan
1
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1
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History of retailing and consumption
3
Journal of historical research in marketing
3
Journal of media business studies
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of media economics
2
Australasian marketing journal
1
Business history
1
Economica
1
European journal of political economy
1
Health marketing quarterly
1
International journal of economic policy studies
1
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1
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1
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Quantitative marketing and economics : QME
1
Review of finance : journal of the European Finance Association
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The IUP journal of marketing management : IJMM
1
The quarterly journal of economics
1
The review of economic studies
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ECONIS (ZBW)
29
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1
Did eighteenth-century shopkeepers use
newspapers
to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
2
Digitised historic
newspapers
as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
3
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
4
Japanese
newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
5
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
6
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
7
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 698-719
Persistent link: https://www.econbiz.de/10012505246
Saved in:
8
Second-degree price discrimination by Japanese
newspapers
Flath, David
- In:
Japan and the world economy : international journal of …
44
(
2017
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011852510
Saved in:
9
The origins of marketing practice in Britain : from the ancient to the early twentieth century
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 467-487
Persistent link: https://www.econbiz.de/10011805001
Saved in:
10
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
Saved in:
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