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~subject:"Advertising"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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