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Advertising
Consumer behaviour
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Advertising effects
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Body weight
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Liu, Yi-Fen
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Ling, I-Ling
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Shieh, Chih-Hui
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Wu, Chi-Cheng
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Journal of marketing communications
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Journal of service theory and practice
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The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui
;
Ling, I-Ling
;
Liu, Yi-Fen
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 216-241
Persistent link: https://www.econbiz.de/10014526067
Saved in:
2
Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
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