//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Emotion
Consumer behaviour
652
Konsumentenverhalten
652
Brand image
135
Markenimage
135
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Social Web
81
Social web
81
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
Internet marketing
54
Online-Marketing
54
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Retail trade
38
Marketing management
37
Marketingmanagement
37
Cognition
35
Kognition
35
more ...
less ...
Online availability
All
Undetermined
101
Free
29
Type of publication
All
Article
259
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
262
Aufsatz in Zeitschrift
262
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Language
All
English
262
Author
All
Yi, Youjae
7
Chang, Chingching
4
Nataraajan, Rajan
4
Wagner, Udo
4
Bagozzi, Richard P.
3
Arnold, Mark J.
2
Astous, Alain d'
2
Bailey, Ainsworth Anthony
2
Baker, Thomas L.
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Boeuf, Benjamin
2
Choi, Sejung Marina
2
Choi, Yung Kyun
2
Cornwell, T. Bettina
2
Cui, Yuanyuan
2
Darley, William K.
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Fleck, Nathalie
2
Fraser, Cynthia
2
Gong, Taeshik
2
Hennig-Thurau, Thorsten
2
Huber, Frank
2
Jiang, Yuwei
2
Jones, Michael A.
2
Keh, Hean Tat
2
Krishen, Anjala S.
2
Lim, Weng Marc
2
Lunardo, Renaud
2
Mishra, Aditya S.
2
Moulard, Julie Guidry
2
Reynolds, Kristy E.
2
Roy, Subhadip
2
Schaarschmidt, Mario
2
Septianto, Felix
2
Sung, Yongjun
2
Van Esch, Patrick
2
Verbeke, Willem J. M. I.
2
Walsh, Gianfranco
2
more ...
less ...
Published in...
All
Psychology & marketing
262
Source
All
ECONIS (ZBW)
262
Showing
1
-
10
of
262
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
8
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->