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~subject:"Advertising effects"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Marketing management
Online-Marketing
7,491
Internet marketing
7,477
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3,950
Social web
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3,428
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3,427
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1,449
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1,214
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1,213
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1,171
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1,169
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1,162
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1,142
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1,109
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795
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Tucker, Catherine
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9
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Goldfarb, Avi
8
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8
Jerath, Kinshuk
8
Ko, Eunju
8
Pauwels, Koen
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Brettel, Malte
6
Fogel, Joshua
6
Guitart, Ivan A.
6
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6
Reijmersdal, Eva A. van
6
Rutz, Oliver J.
6
Smith, Katherine Taken
6
Varan, Duane
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
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Chen, Huan
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5
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5
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5
Pitt, Leyland F.
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Schumann, Jan Hendrik
5
Shin, Wonsun
5
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5
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Journal of business research : JBR
72
International journal of advertising : the review of marketing communications
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing communications
63
Journal of advertising research
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of promotion management : innovations in planning and applied research
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of retailing and consumer services
30
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Information systems research : ISR
19
Journal of internet commerce
19
Psychology & marketing
19
Journal of the Academy of Marketing Science
18
International journal of electronic commerce : IJEC
17
Marketing intelligence & planning
16
Journal of advertising : official publication of the American Academy of Advertising
15
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of marketing
14
Journal of current issues and research in advertising
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of marketing management : MM
12
Journal of retailing
12
Journal of strategic marketing
12
Young consumers : insight and ideas for responsible marketers
12
European research studies
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Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
The journal of product & brand management
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ECONIS (ZBW)
1,938
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
5
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
6
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
7
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
8
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
9
Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
10
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
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