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~subject:"Advertising effects"
~subject:"Marketing management"
~type_genre:"Case study"
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Advertising effects
Marketing management
Online-Marketing
174
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169
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2
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2
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1
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1
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1
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1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Cases on strategic social media utilization in the nonprofit sector
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Digitale Kommunikation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fallstudien zur Unternehmensführung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Interactive and multi-channel marketing
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of retail & distribution management
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Pervasive advertising
1
Rheinwerk computing
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
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ECONIS (ZBW)
30
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1
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
-
2017
-
Fourth edition
will help readers to: - choose
online
marketing
channels to get their products and services to market - understand the …
Persistent link: https://www.econbiz.de/10011544275
Saved in:
2
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
Saved in:
3
Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Saved in:
4
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
5
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
6
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
-
2014
-
3. ed.
-mail marketing, customer engagement and digital marketing strategies.This book will help readers to: - choose
online
marketing
…
Persistent link: https://www.econbiz.de/10010481007
Saved in:
7
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
8
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
9
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
10
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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