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~subject:"Advertising planning"
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Advertising planning
Advertising effects
263
Werbewirkung
263
Werbung
228
Advertising
203
Consumer behaviour
160
Konsumentenverhalten
160
USA
146
United States
146
Internet marketing
111
Online-Marketing
111
Vereinigte Staaten
103
Fernsehwerbung
74
Television advertising
74
Marktforschung
69
Brand management
61
Markenführung
61
Werbungsbetrieb
61
Markenartikel
56
Social Web
54
Social web
54
Marketing management
42
Marketingmanagement
42
Brand
39
Target group
34
Viral marketing
34
Virales Marketing
34
Zielgruppe
34
Brand image
33
Markenimage
33
Werbungsforschung
29
Werbeplanung
28
Media usage
27
Mediennutzung
27
Emotion
25
Market research
25
Verbraucher
25
Werbungsmittel
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Marketing
23
Advertising industry
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English
28
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Fulgoni, Gian
3
Koslow, Scott
2
Aleksandrovs, Leonids
1
Anderl, Eva
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Blankson, Charles
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Boyle, Brett
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Craig, C. S.
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Denk, Michaela
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Dens, Nathalie
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Dickinson-Delaporte, Sonia
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Hadjicharalambous, Costas
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Journal of advertising research
28
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ECONIS (ZBW)
28
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1
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
2
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
Saved in:
3
The optimal advertising-allocation rules for sequentially released products : the case of the motion picture industry
Lim, Jooseop
;
Li, Tieshan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 228-239
Persistent link: https://www.econbiz.de/10011885016
Saved in:
4
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
5
Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn
;
Edgar, Lisa
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
Saved in:
6
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
7
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
8
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
9
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
10
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
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