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~subject:"Altruism"
~subject:"Eigeninteresse"
~type_genre:"Aufsatz in Zeitschrift"
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Search: Can supporting a cause decrease donations and happiness the cause marketing paradox Aradhna Krishna.
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Can
supporting
a
cause
decrease
donations
and
happiness
? :
the
cause
marketing
paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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