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Search: "Journal of strategic marketing"
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Brand management
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Brand image
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Firm performance
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Unternehmenserfolg
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Social Web
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Social web
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Dienstleistungsqualität
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Service quality
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Strategic management
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Strategisches Management
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KMU
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SME
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Internet marketing
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Online-Marketing
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Competitive advantage
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Wettbewerbsvorteil
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Betriebliche Wertschöpfung
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Brand
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Emerging economies
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Innovation
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Lieferantenmanagement
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Markenartikel
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Schwellenländer
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Supplier relationship management
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Value creation
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Customer integration
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Kundenintegration
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Marketing
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market orientation
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Agee, Tom
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Brookes, Richard
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Carrie, Douglas G.
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Conduit, Jodie
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Dibb, Sally
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Ho, Joanne
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Kilkolly-Proffit, Michelle
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Kim, Sungkyung
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Lu, Vinh Nhat
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Manoli, Argyro Elisavet
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Mulla, Parizad
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Patterson, Andrew
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Journal of strategic marketing
4
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ECONIS (ZBW)
4
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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2
Facilitating student interaction capabilities : the interplay of individual, group, and course-related factors
Conduit, Jodie
;
Plewa, Carolin
;
Ho, Joanne
;
Lu, Vinh Nhat
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 114-127
Persistent link: https://www.econbiz.de/10011742938
Saved in:
3
Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Carrie, Douglas G.
;
Mulla, Parizad
;
Patterson, Andrew
; …
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
Saved in:
4
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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