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~subject:"B-to-B-Marketing"
~subject:"International marketing"
~subject:"Social web"
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B-to-B-Marketing
International marketing
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SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
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13
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13
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12
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12
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10
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1
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Schmidt-Grell, Stefan
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Asia Pacific journal of marketing and logistics
2
Applied research on strategic international management
1
Customer-centric marketing strategies : tools for building organizational performance
1
Journal of customer behaviour
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Journal of research in marketing and entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Research handbook on export marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer briefs in computer science
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ECONIS (ZBW)
21
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
4
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
5
Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen
Brüggelambert, Gregor
;
Büchler, Jan-Philipp
;
Çakir, …
-
2016
Persistent link: https://www.econbiz.de/10011620460
Saved in:
6
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
7
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
8
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
9
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
10
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
1
2
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