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~subject:"Betriebliche Wertschöpfung"
~type_genre:"Festschrift"
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Betriebliche Wertschöpfung
B-to-B-Marketing
8
Business-to-business marketing
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Marketing
3
Theorie
3
Theory
3
Deutschland
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Germany
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Industrial marketing
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Investitionsgütermarketing
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Beziehungsmarketing
1
Case research
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Coaching
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Consumer goods marketing
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Customer integration
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Dienstleistungsmanagement
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Dienstleistungsmarketing
1
Exploration and exploitation
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Forschung
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Heribert Meffert
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Innovationsmanagement
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Inspiration
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International marketing
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Internationales Marketing
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Knowledge
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Knowledge diffusion
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Konsumgütermarketing
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Kundenintegration
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Kundenmanagement
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Kundenorientierung
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Lieferantenmanagement
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Market research
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Marketing management
1
Marketing theory
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Marketingmanagement
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Marketingtheorie
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Ehret, Michael
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Fließ, Sabine
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Haase, Michaela
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Jacob, Frank
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Kleinaltenkamp, Michael
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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