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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,446
B-to-B-Marketing
3,425
Lieferantenmanagement
1,539
Supplier relationship management
1,539
Relationship marketing
763
Beziehungsmarketing
759
Business-to-Business-Marketing
616
Marketingmanagement
459
Marketing management
444
Electronic Commerce
431
E-commerce
367
Deutschland
357
Germany
348
Theory
332
Theorie
330
Verkauf
280
Brand management
271
Markenführung
271
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
241
Consumer behaviour
206
Konsumentenverhalten
206
Business network
190
Unternehmensnetzwerk
190
Social Web
187
Social web
187
Online-Marketing
172
B2B
163
Value creation
163
Customer satisfaction
161
Bundling strategy
160
Kundenzufriedenheit
160
Leistungsbündel
160
Internet marketing
159
Customer value
145
Kundenwert
145
Innovation
142
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Undetermined
97
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18
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Article
133
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29
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130
Aufsatz in Zeitschrift
130
Hochschulschrift
9
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Aufsatzsammlung
4
Graue Literatur
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English
153
German
10
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Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
Watanabe, Yoshiaki
2
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Springer Fachmedien Wiesbaden
1
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Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
19
Journal of business research : JBR
7
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of digital banking
1
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ECONIS (ZBW)
162
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31
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
32
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
33
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
34
Leveraging value creation to drive the growth of B2B platforms
Anderson, Edward G. <Jr.>
;
Lopez, Jose
;
Parker, Geoffrey
- In:
Production and operations management : the flagship …
31
(
2022
)
12
,
pp. 4501-4514
Persistent link: https://www.econbiz.de/10014265908
Saved in:
35
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
36
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
37
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
38
Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
Saved in:
39
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
40
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
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