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Transcultural marketing for incremental and radical innovation
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The term "global" in cross-cultural studies : a concordance analysis
Piana, Bice Della
;
Monteleone, Mario
- In:
Transcultural marketing for incremental and radical …
,
(pp. 166-208)
.
2014
Persistent link: https://www.econbiz.de/10010211700
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