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~subject:"Blutspendedienst"
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Blutspendedienst
Consumer behaviour
22
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Beziehungsmarketing
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Social Marketing
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Dienstleistungsqualität
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Australien
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social marketing
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Markenimage
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Mothers
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Russell-Bennett, Rebekah
3
Härtel, Charmine E. J.
2
Previte, Josephine
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Chell, Kathleen
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Glavas, Charmaine
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Masser, Barbara M.
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Mortimer, Gary
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Mulcahy, Rory
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Smith, Geoff
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
The service industries journal
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ECONIS (ZBW)
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An identity-based model explaining online donor appreciation
Chell, Kathleen
;
Mortimer, Gary
;
Masser, Barbara M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
Saved in:
2
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
3
Designing a medicalized wellness service : balancing hospitality and hospital features
Russell-Bennett, Rebekah
;
Glavas, Charmaine
;
Previte, …
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 657-680
Persistent link: https://www.econbiz.de/10011718020
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