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~subject:"Brand image"
~subject:"Kundenwert"
~subject:"Markenartikel"
~type_genre:"Collection of articles written by one author"
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Wertorientiertes
Customer
Relationship
Management
vor dem Hintergrund vernetzter Kunden
Landherr, Andrea
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2013
Persistent link: https://www.econbiz.de/10010399134
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2
Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
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2016
Persistent link: https://www.econbiz.de/10011760261
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3
Essays on consumer choice
Jindahra, Pavitra
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2005
Persistent link: https://www.econbiz.de/10003946269
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4
Essays on customer equity and product marketing
Yoo, Shi Jin
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2004
Persistent link: https://www.econbiz.de/10003566862
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