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~subject:"Brand image"
~subject:"Markenartikel"
~subject:"Marketing theory"
~type_genre:"Collection of articles written by one author"
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Brand image
Markenartikel
Marketing theory
Beziehungsmarketing
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Grönroos, Christian
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Jindahra, Pavitra
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Merisavo, Marko
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Acta Universitatis Oeconomicae Helsingiensis / A
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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3
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003766169
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4
Essays on consumer choice
Jindahra, Pavitra
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2005
Persistent link: https://www.econbiz.de/10003946269
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5
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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