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~subject:"Brand image"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
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