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Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
2
The peril of pink bricks : gender ideology and LEGO friends
Knudsen, Gry Høngsmark
-
2015
Persistent link: https://www.econbiz.de/10011657503
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3
Myth-mediated branding
Tillotson, Jack S.
;
Martin, Diane M.
-
2015
Persistent link: https://www.econbiz.de/10011657509
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4
Resolving contradictions in human brand celebrity and iconicity
Eagar, Toni
;
Lindridge, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011657597
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5
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
6
How brand collecting shapes consumers' brand meanings
Otnes, Cele
;
Shapiro, Eliana N.
-
2007
Persistent link: https://www.econbiz.de/10003500130
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