//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Consumer behaviour"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Werbewirkung
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Advertising effects
12
Werbewirkung
12
Advertising
8
Werbung
8
Konsumentenverhalten
5
Market research
3
Marktforschung
3
Advertising planning
2
Globalisierung
2
Globalization
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Psychology of advertising
2
Werbeplanung
2
Werbepsychologie
2
Advertising industry
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Canada
1
China
1
Comparative advertising
1
Comparison
1
Cultural identity
1
Distribution costs
1
Impact assessment
1
International marketing
1
Internationales Marketing
1
Kanada
1
Kulturelle Identität
1
Markenartikel
1
Markenimage
1
Meta-Analyse
1
Meta-analysis
1
Psychotherapie
1
Psychotherapy
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Reprint
Article in journal
2,847
Aufsatz in Zeitschrift
2,847
Aufsatz im Buch
174
Book section
174
Hochschulschrift
150
Graue Literatur
143
Non-commercial literature
143
Thesis
114
Arbeitspapier
106
Working Paper
106
Collection of articles of several authors
31
Sammelwerk
31
Conference paper
23
Konferenzbeitrag
23
Aufsatzsammlung
14
Case study
13
Fallstudie
13
Bibliografie enthalten
9
Bibliography included
9
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Konferenzschrift
6
Conference proceedings
4
Amtsdruckschrift
2
Government document
2
Guidebook
2
Ratgeber
2
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
5
Author
All
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Coulter, Robin Higie
1
Ehrenberg, Andrew S. C.
1
Kennedy, Rachel
1
Sandler, Dennis M.
1
Shani, David
1
Thompson, Craig J.
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
International marketing ; Vol. 2
1
Measuring and managing brands
1
Qualitative marketing research : approaches, techniques and analysis
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
5
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->