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~subject:"Brand management"
~subject:"Ernährungsverhalten"
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International journal of consumer studies
142
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142
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
How to maintain sustainable consumer behaviours : a systematic review and future research agenda
Elhoushy, Sayed
;
Jang, Soocheong
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2181-2211
Persistent link: https://www.econbiz.de/10014427271
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
8
Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Nguyen, Minh T. T.
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 744-762
Persistent link: https://www.econbiz.de/10013176920
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
How do consumers perceive open-source seed licenses? : exploring a new credence attribute
Kliem, Lea
;
Wolter, Hendrik
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2220-2238
Persistent link: https://www.econbiz.de/10013412134
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