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~subject:"Brand management"
~subject:"Griechenland"
~type_genre:"Conference paper"
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Brand management
Griechenland
Customer retention
16
Kundenbindung
15
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9
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9
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8
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Business horizons
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International journal of advertising : the quarterly review of marketing communications
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International journal of quality and service sciences
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The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
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2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Koutsothanassi, Eleni
;
Bouranta, Nancy
;
Psomas, Evangelos
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011772150
Saved in:
4
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
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