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~subject:"Brand management"
~subject:"Kakaomarkt"
~subject:"USA"
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Search: subject_exact:"Confectionery"
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Brand management
Kakaomarkt
USA
Confectionery
104
Süßwaren
103
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18
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18
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17
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ECONIS (ZBW)
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
Cointegrated vector autoregression methods : an application to non-normally behaving data on selected US sugar-related markets
Babula, Ronald Alexander
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717669
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3
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
4
Ghana: vom bitteren Kakao zur süßen Schokolade : der lange Weg von der Hand in den Mund
Hütz-Adams, Friedel
-
2011
Persistent link: https://www.econbiz.de/10009160374
Saved in:
5
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
6
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
7
Pouvoir de marché dans la filière cacao : l'hypothèse de Prebisch-Singer revisitée
Araujo Bonjean, Catherine
;
Brun, Jean-François
- In:
Economie & prévision : EP
186
(
2008
)
5
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003807936
Saved in:
8
The impact of advertising in the US sweet confection market
Kitt, Janette
;
Sträter, Peter
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
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9
Wie die Schweiz zur Schokolade kam : der Kakaohandel der Basler Handelsgesellschaft mit der Kolonie Goldküste (1893 - 1960)
Franc, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003603492
Saved in:
10
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
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