//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Kundenservice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer retention"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kundenservice
Kundenbindung
1,609
Customer retention
949
Beziehungsmarketing
889
Relationship marketing
889
Consumer behaviour
534
Konsumentenverhalten
534
Customer satisfaction
404
Kundenzufriedenheit
401
Deutschland
272
Germany
249
Service quality
186
Dienstleistungsqualität
185
Kundenmanagement
148
Theorie
143
Theory
143
Markenführung
140
Marketing
138
Beziehungsmanagement
131
customer retention
121
Marketingmanagement
111
Marketing management
101
Social Web
94
Social web
94
Customer loyalty
88
Verbraucherzufriedenheit
88
Markenimage
85
Brand image
84
Electronic Commerce
81
customer loyalty
81
Online-Marketing
80
Bank
75
Internet marketing
75
Customer service
73
Kundenwert
70
Markenartikel
69
Einzelhandel
68
Lieferantenmanagement
67
Supplier relationship management
67
more ...
less ...
Online availability
All
Undetermined
84
Free
25
Type of publication
All
Article
121
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Hochschulschrift
34
Thesis
26
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
10
Sammelwerk
10
Guidebook
6
Ratgeber
6
Case study
3
Conference paper
3
Fallstudie
3
Graue Literatur
3
Konferenzbeitrag
3
Konferenzschrift
3
Non-commercial literature
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
150
German
64
Author
All
Sickel, Christian
4
Limbeck, Martin
3
Pepels, Werner
3
Popp, Bastian
3
Woratschek, Herbert
3
Bagozzi, Richard P.
2
Bergami, Massimo
2
Diehl, Saskia
2
Fröhling, Renée
2
Hannich, Frank M.
2
Hyken, Shep
2
Kahn, Barbara E.
2
Krause, Juliane
2
MacInnis, Deborah J.
2
Martin, Isabel
2
Mayer, Dorith
2
Mensah, Samuel N-A
2
Moon, Shawn D.
2
Moongela, Hilma
2
Morandin, Gabriele
2
Müller-Hagedorn, Lothar
2
Nazeri, Ali
2
Pedeliento, Giuseppe
2
Rinne, Leena
2
Rogers, Sandy
2
Schilhaneck, Michael
2
Tanford, Sarah
2
Tharik, Mohamed
2
Ullrich, Sebastian
2
Wiegandt, Philipp
2
Adam, Nawal Abdalla
1
Adeola, Ogechi
1
Adom, Kwame
1
Adubah, Daniel Ato
1
Afaq, Anam
1
Agarwal, Kirti
1
Agyinasare, Charles
1
Ahearne, Michael
1
Ahmad, Bilal
1
Ahn, Jiseon
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
2
Autohaus Buch und Formular
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
GABAL-Verlag GmbH
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Published in...
All
SpringerLink / Bücher
14
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Innovatives Markenmanagement
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft
2
Gabler Research / Marken- und Produktmanagement
2
International journal of economic research
2
Journal of contemporary management : JMC
2
Journal of international economic review
2
Journal of marketing analytics : JMA
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marken- und Produktmanagement
2
Research
2
Springer eBook Collection
2
Strong brands, strong relationships
2
The journal of brand management : an international journal
2
Zukunft im Handel : Studien für die Praxis
2
Academy of Management journal : AMJ
1
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Advertising and Consumer Psychology
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business Analytics
1
Business and Economic Research : BER
1
Business horizons
1
more ...
less ...
Source
All
ECONIS (ZBW)
212
Showing
41
-
50
of
212
Sort
Relevance
Date (newest first)
Date (oldest first)
41
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
42
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
43
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
44
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
45
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
46
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
47
I'll be back : how to get customers to come back again and again
Hyken, Shep
-
2021
"In this book, you will learn why customer loyalty is so important and why a repeat customer is not necessarily a loyal customer. You will also get an overview of the core principles that make customer loyalty possible"--
Persistent link: https://www.econbiz.de/10012423529
Saved in:
48
Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai
;
Tai, Jeffrey C. F.
;
Chang, Hsin-Lu
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
Saved in:
49
Entwicklung eines unternehmensspezifischen Modells und Cockpits zur Markenführung in technologiegeprägten Industrieunternehmen
Kütt, Jonas
-
2021
Persistent link: https://www.econbiz.de/10012548192
Saved in:
50
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu
;
Zhou, Liying
- In:
International journal of financial engineering
8
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->