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~subject:"Brand management"
~subject:"Services marketing"
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Search: subject_exact:"Service-Dominant Logic"
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
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Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
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Vargo, Stephen L.
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2008
Persistent link: https://www.econbiz.de/10003610501
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