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~subject:"Brand management"
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
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Brand management
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Media brands and branding
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PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
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Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
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2
Generating audience loyalty to internet news providers through branding
Shaver, Dan
;
Shaver, Mary Alice
- In:
Media brands and branding
,
(pp. 79-85)
.
2008
Persistent link: https://www.econbiz.de/10003744925
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3
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
-
2007
Persistent link: https://www.econbiz.de/10003637553
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